Auckland Restaurant Marketing

3 Steps to Success

3 ways to be a successful restaurant business

If you are looking to set up a restaurant in Auckland, New Zealand, or anywhere for that matter, there are a few absolutely crucial factors that will contribute to whether or not your restaurant is a success. We know that whatever cuisine you serve your customers, you definitely want to be able to attract them and then keep them coming back for more.

Location, location, location!!

This is not an overstatement by any means. Where your restaurant is located is so important in attracting the very people who intend to attract. You also need to keep in mind the competition around you when choosing the location. Make sure it is as strategic’ as possible. For example, if you are setting up a seafood focused restaurant, a good idea would be to open near a harbour. If you are opting the fine dining route, you will not regret setting up shop at an upscale central location. 
  • Thertre, Activities, Views, Pubs and Clubs
  • It’s all about the location
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Venue and atmosphere

Auckland Restaurant

Choose Wisely

  • The seating arrangement
  • Music: What genre and how loud
  • Your staff: Their attitude, their dress code, and their customer service style
  • The lighting: Dim or bright
  • The menu design: use consistent branding throughout. You’ll need a designer to take on the task and maybe even a copywriter to make sure all the right words are used.
Based on your location and your chosen menu and cuisine, the interior décor of the restaurant has to complete the picture. Your goal is to ensure that the theme is consistent throughout all the elements that contribute to creating the right atmosphere:
Auckland Restaurant

Quality over quantity!

So you have an idea what cuisine you will be offering and you have started to develop a menu. First things first – keep it simple! Especially when you are still new to the market and basically testing the waters, keep your menu simple so that your guests are not overwhelmed. Once the dishes are decided, take the time to experiment with recipes until you reach the perfect ones. This phase may take some time and you will need to have your chef take the lead. Make sure also that the final menu is clear, with ingredients clearly written under each dish. Also keep in mind that some of your guests might be vegetarian, intolerant towards spicy food, allergic to nuts, sensitive to gluten, etc.
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Marketing your Auckland Restaurant

We Are Here To Serve You

A successfully promoted restaurant business is able target many clients on a regular basis, not just on a once off promotion. Auckland businesses need to be able to come up with promos than can get people through your doors whether you serve burgers out of a fast food restaurant, family or group dinners or offer the most high end and exclusive fine dining down on the Viaduct Harbour. You need to find promotional areas that are suited to your concept and you ideal target market. Getting the right combination of good food, excellent service and top end marketing can make your restaurant flourish. The benefits you get from promoting a restaurant in Auckland City and the surrounding suburbs are never ending if you kick it off like the following:

Best Steps

Make sure you are beginning the promotion of your restaurant before you open the doors.
Have a soft opening for close family and friends.
Promote a grand opening and invite the celebrities, other chefs and food critics.
Include invitations to Auckland’s top business owners.
Invite New Zealand media and key food and wine magazine editors.

Auckland Restaurants


Keep Active

Weekly wine tasting, food samples or promotions will continue to give your restaurant in Auckland the buzz and keep it at the front of mind of your intended patrons. Most restaurants should have a focus dish that they can really highlight that also sets themselves apart from their competition. This event can boost appetiser and wine orders at your restaurant. Wine tasting also adds a little flair to your establishment. People in the community are bound to talk about it and want to attend it. How many restaurants in your neighbourhood offers monthly wine tasting events anyway?

Restaurants Auckalnd


Be Different

Hold cooking classes on or before holidays and festivals Christmas or Easter. Demonstrate appropriate recipes they can use for the festive seasons. BBQs are huge in New Zealand so ensure you are highlighting the key features or an exotic version of turkey stuffing, lamb roast and cured ham. Demonstrate desserts with Holiday designs for new years or Christmas. Limit the attendance on a first come first serve basis to encourage people to sign up early. This also allows you to make sure that the food to be demonstrated are enough for the participants.

Auckland Restaurants


Stay Ahead

Be innovative and promote a champagne brunch on weekends. Instead of holding cocktail events at night or on Friday evenings, set them on weekends before lunch, or for brunch to be more specific. The promo of free champagne can run through around noon time. Make sure you charge your brunch buffet accordingly to cover the expense of the so-called free champagne even if you don’t profit from the alcoholic drinks. You should make decent profit from the food

Get in TouchGet in TouchLook into Search Engine Optimisation (SEO) startegies for your business. Mobile phones searches are huge for perspective clients looking for restaurants to dine at. Look for companies that offer complete SEO Services for businesses, not a backyard outfit