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A successfully promoted restaurant business is able target many clients on a regular basis, not just on a once off promotion. Auckland businesses need to be able to come up with promos than can get people through your doors whether you serve burgers out of a fast food restaurant, family or group dinners or offer the most high end and exclusive fine dining down on the Viaduct Harbour. You need to find promotional areas that are suited to your concept and you ideal target market. Getting the right combination of good food, excellent service and top end marketing can make your restaurant flourish. The benefits you get from promoting a restaurant in Auckland City and the surrounding suburbs are never ending if you kick it off like the following:
Make sure you are beginning the promotion of your restaurant before you open the doors.
Have a soft opening for close family and friends.
Promote a grand opening and invite the celebrities, other chefs and food critics.
Include invitations to Auckland’s top business owners.
Invite New Zealand media and key food and wine magazine editors.
Weekly wine tasting, food samples or promotions will continue to give your restaurant in Auckland the buzz and keep it at the front of mind of your intended patrons. Most restaurants should have a focus dish that they can really highlight that also sets themselves apart from their competition. This event can boost appetiser and wine orders at your restaurant. Wine tasting also adds a little flair to your establishment. People in the community are bound to talk about it and want to attend it. How many restaurants in your neighbourhood offers monthly wine tasting events anyway?
Hold cooking classes on or before holidays and festivals Christmas or Easter. Demonstrate appropriate recipes they can use for the festive seasons. BBQs are huge in New Zealand so ensure you are highlighting the key features or an exotic version of turkey stuffing, lamb roast and cured ham. Demonstrate desserts with Holiday designs for new years or Christmas. Limit the attendance on a first come first serve basis to encourage people to sign up early. This also allows you to make sure that the food to be demonstrated are enough for the participants.
Be innovative and promote a champagne brunch on weekends. Instead of holding cocktail events at night or on Friday evenings, set them on weekends before lunch, or for brunch to be more specific. The promo of free champagne can run through around noon time. Make sure you charge your brunch buffet accordingly to cover the expense of the so-called free champagne even if you don’t profit from the alcoholic drinks. You should make decent profit from the food
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Sponsor sports events in the community to get more visibility for your restaurant business logo. You can offer prices for winning team members who will likely bring a hoard of other paying customers. Sponsor company events or offer business establishments attractive discounts. Employees at these companies can discover how good your food tastes and may come back with the family on a regular basis.Get in Touch